Already using Gmail, Google Maps, Google documents? The list goes on but did you know that Google actually have a range of applications you can install for your business to use. Google have for some time allowed companies to use the their online applications across the office in a collaborative environment with your documents, email and schedules living in the cloud but I’ve never heard any real life experiences until I stumbled over the article on one of my favorite marketing blogs with the owner having shared his experience of installing the Google Apps solution on his mail server. He has a mixed opinion of the transition and the service. I generally love everything that Google put out and would not mind using Gmail at work instead of Outlook. Do you feel the same? I just hate folders, it’s all about labels these days!
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<link rel="canonical" href="http://bedroompublishing.com/page.html"/>
What does the above piece of code actually mean? It’s a piece of code that you can write into your sites HTML that let’s the search engines know which is the ultimate page you want indexing and therefore appearing in search results pages. This is great because for so long search engines have been deciding what pages should be indexed when there spiders access your site but it now puts webmasters in control about the exact page and URL they want to show. This is especially useful if content for example appears on multiple pages.
To read information from the major search engines you can access posts by them here – Google Yahoo Microsoft
If you using Wordpress to host your site like this one then you can download a plug-in that will manage the application on these tags but if you are using a theme like Thesis that has been applied to this blog then it will handle everything for you. As the search landscape now changes at an incredible rate it’s key that if you run a site you stay ahead and implement pretty much anything the search engines release.
Take a look at the presentation given by Matt Cutts at a conference on the topic of canonical URL’s, these at any cost should not be ignored.
View the presentation
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Always promised I would report on how this blog is doing in terms of traffic but I keep forgetting, reminder now set! This blog is here to share my views on digital marketing and describe some of my experiences within the industry. I’ve even put together an elevator pitch for this blog to focus myself on what I need to write about. It’s always nice to see that working in a sector where my job is to acquire an audience that I can actually do it myself.
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A slight delay in continuing my 31 day blog challenge but here is task 7 – writing a list post. Linking to other site and sharing traffic and eventually any search engine love you site has built up in my opinion is good thing. Firstly sites that you link to are more likely to link back to you and therefore increase your own natural search engine performance. Secondary nobody knows how Google’s algorithm works so outbound linking may be one of the ways your own site gets rated.In fact SEOmoz.org and vandelaydesign.com go into more depth on the topic of beneficial outward linking, both well worth reading.
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Whilst looking over the RSS feed of the Econsultancy.com site I noticed they has stuck up a mobile review of online film rental service LoveFilm.com and it got me thinking about how quickly mobile data services including web browsing have progressed on mobile devices compared to the evolution of the Internet on home computers. It’s only two years ago that you could only access text based pages on your mobile handset but with the roll-out of a 3G network we can now all view images, videos and richer pages (all commonly expectedby consumers).
I guess the mobile website tipping point was the release of the first generation iPhone, I use the lastest 3G version and it really has changed the way I access and actually use data. I’ve used Nokia’s and Blackberry’s over the last year to access online services and they both have lots of catching up to do. Yes you could argue that Nokia or Blackberry target different markets but the fact remains that people expect amazing useability and experience which is what Apple deliver with the iPhone.
Everyone keeps going on about how this is the year of mobile, I’m starting to agree although I’ve been very sceptical in the past. So much has happened in the past 12 months in terms of technology (iPhone), software (iPhone) and mobile networks that we are now setup for big things to happen. I still feel though that until the display advertising side of mobile websites is truley cracked we might just have to wait a bit longer. I’m sure though that we are getting close.
To end with I think we could discuss Google and their mobile ambitions all day but I think I’ll leave that for another post.
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I hate Britain’s Got Talent like the next person but it never ceases to amaze me just how much coverage the show gets both online and offline. Susan Boyle has now become an Internet star and rightly so, her performance was amazing.
I’ll let the above image do the talking – over 100m views. Just goes to show how the Internet has changed things.
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