I’m a massive James Bond fan, in fact everyone I ever speak to about James Bond never has negative things to say against the respected British 007 agent. I was just reading over at at Gizmodo that a private airline company Ocean Sky are going to be featuring heavily in the next James Bond feature – Quantum Of Solace.
Bond promotes Ocean Sky
I’m not against small bit of product placement but Ocean Sky have provided $190m worth of their jets to feature in the film! This makes the deal the biggest product placement ever. Up to eight of their jets will be seen in the film alongside staff wearing the Ocean Sky uniform. This kind of product/brand placement didn’t use to occur 10 years ago if in fact at all. Product placement in the last bond film which featured new cars by Ford didn’t go down well in view and distracted me from the film as I knew it was a blatant marketing ploy. From what I can remember Bond spent about 15 seconds in the new Ford, for the rest of the film he drove the nice Aston. Still I bet it sold 1000′s of cars for Ford so money well spent.
Cheif executive Kirosh Tehranchian gave reasoning behind the move.
“James Bond is quintessentially English, extremely well-known worldwide and, uniquely uncontroversial. Everyone loves the films,” said Mr Tehranchian.
“The other thing is their continuing popularity years after they are released. And in some parts of the world, particularly Russia and South America where we operate, Bond has quite a fanatical following. The cost was high, but value to us was obvious. After all, James Bond always picks the best of everything. If it’s a yacht, it’s probably a Sunseeker. If he’s flying, we can now say with all modesty, it has to be Ocean Sky!”
Why would a company do this? Obviously it’ll grow Ocean Sky’s brand but they appeal to such a small market it seems to me their end users could be better targeted. Their online exposure should explode with blog posts like this but surley they could have just spent a bit more money on PPC?
I hope this works for them as its gusty.
