Good news as far as I’m concerned on the widget distribution and social content sharing side of marketing. Clearspring have acquired social bookmarking company AddThis. This is interesting because its close to a project I’m working on at the moment but also because Clearspring now have a substantial presence in the online social distribution market. Clearspring alone serves about 4 billion widget impressions per month, add to that the 30 billion times AddThis buttons are served across the web and you have a a company with the reach of 200 million unique users a month.
Clearsping does exceptionaly well on tracking interactions and user distributions so I assume its technology will be rolled into AddThis to create a platform that lets all content be shared across any platform. Exciting don’t you think?
Just wonder how much this deal was worth and how they will monotise the product?
