I’m a fan of Hitwise and use the tool at work, I especially like reading their blog in which they pull out great bits of pieces of consumer data and match them up to local and global events. Recent research has shown that brits are using the Internet to help them face the current financial situations.
Key findings of the new research show:
- Consumers turning to search engines and price comparison sites to find the cheapest prices online;
- Property searches have fallen, but traffic to House and Garden retailers has reached a new high as people look to cocoon themselves in their existing homes;
- Brits are shunning ethical consumerism in favour of energy efficiency.
“This is the first real economic downturn to have occurred during the Internet age, and Hitwise data provides some fascinating insights into how people are reacting,” commented Robin Goad, Research Director for Hitwise in the UK. “As you would expect, people are using the Internet to find cheaper goods and services, but also to find information on everything from the reasons behind the credit crunch to money saving DIY tips.”
I’m a keen fan of always trying to find the best price for items especially as I tend to buy quite a few gadgets. Great sites to bookmark are moneysavingexpert.com and HotUKdeals.
Has your online behaviour changed over the last 6 months to reflect the current economic climate?
