Great little post over at netimperative.co.uk by Tom Griffiths the business development manager at the digital agency Cheeze which is well worth checking out. His comment below is so true, time and time again I see websites that are amazing, they have everything in place but someone has forgotten to think how search engines are going to access all that killer content. If anything search and crawlability are the most important factor, only a matter of time before this fully becomes a given and another core part of website publishing will become specialised. Any guesses as to what it’ll be?
Engaging, relevant, useful content is key to a successful sales proposition or advisory site, but if Google can’t find that content, then neither can your (potential) customers.
