This is the first post in a series of 30 looking at search engine optimisation, further information about this guide and the reasons behind it can be seen in this search engine optimisation 30 day guide. So what exactly is search engine optimisation then? There are many definitions depending who you talk to, online marketers, developers, editors and search engine optimisation companies will all give you a slightly different view point but there is an over riding goal.
I would define search engine optimisation as:
The process of changing and constantly optimising pages using a number of methods to ensure these pages are increasing their ranking in natural search listings across the various search engines including Google, MSN, Yahoo and others.
The fact of the matter is that Google pretty much dominates the market with 8 in 10 searches occurring across its .com and regional search portals its the main search engine that should be considered when looking at search engine optimisation. The way Google works out the ranking of each page and the order that it appears in results is a closely guarded secret. Apparently only a few people aware of the full scope of factors so its at best a guessing game to stay ahead of your competitors. Google and the other search engines update their search engine algorithm on a random basis so there can sometimes be some dramatic changes in listings which is where search engine optimsation or its more commonly known term SEO come in.
Google has changed search forever
Through trail and error and some help from Google on how to best build your site there is a general online concencous in relation to a number items you can look at to improve your search engine ranking and this guide will detail them on a daily basis through November. The SEO factor in website design and development should never be underestimated. A website that has been fully optimised and can be found on the first page of a Google search might make millions more in revenue due to its exposure to consumers than a website that’s sitting on page 3 of the search results.
This post if part of the search engine optimisation 30 day guide
