Google has further developed its editorial blog network by introducing a new channel ‘Conversion Room’. The new channels aim is to ensure that users get the best out of advertising with Google by providing guides and ideas for the best way to improve your online marketing activity. As Google puts it
At Google, we’re committed to making online business work for you
With Google’s dominance in the online advertising marketing it makes sense that Google should make a significant efforts to ensure all those millions of customers using AdWords to drive sales through their sites get the best possible response from their online marketing activity and are shown some love.
Read on to see exactly what information Google will cover.
What will we blog about?
We hope to provide tips and advice that will help you drive more sales and leads online, no matter what the economic climate. We’ll share ideas for using Google tools to improve your margins. For example, we will help identify top reports in Google Analytics so you can understand how users interact with your website; what makes them leave, and what makes them stay and become loyal customers. If you advertise online, we will show you how you can track your AdWords performance and identify actions to take on your advertising to improve conversions. With Website Optimiser, you can learn how to perform free testing to see how changes to your web pages could dramatically increase results.
Google have already posted a couple of great posts including how to use Google’s services such as Website Optimiser and Google Analytics to ensure you hit your key performance indicators. See Part 1 and Part 2.
If you want to increase your conversion rates and then its well worth signing up to the sites RSS feed as Google may just drop a couple of key bits of information that could be vital to the way you run your site.
