Seems recently that I’ve covered Google Analytics quite frequently over the last month. Wanted to add one more post though before I shut up for a bit and stop signing its praises. Dave Chaffey is a digital marketing expert in the UK with tons of fantastic guides and information available on his website. I noticed that he has recently launched a blog on his site and posted a very useful tutorial that walks you through the complete process of setting up Google Analytics to track digital marketing campaigns, on-site search and e-commerce sales performance.
