Driving around Fulham and Wandsworth over the last couple of days I’ve noticed lots of Google Chrome outdoor adverts. It’s the first time I’ve ever seen a search company promote their software/websites like this. It makes an interesting change from seeing the usual bunch of boring advertisers.
It also strikes me that the marketing guys must have a pretty big budget. You would think that Google would be after a pure measurable campaign by promoting Chrome downloads though online channels only. But here they are promoting the ‘Chrome’ brand. I assume Google have set themselves some pretty aggressive targets in terms of growing Chrome’s market share to put it in 2010 on a level playing ground with Firefox. The launch of Google Chrome OS in 2010 will also no doubt help in the struggle to make a dent in Microsoft’s Internet Explorer market share.
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That outdoor banner is totally spot on. Really like the simplicity and style of it. Unfortunately the advert does not appeal to me because I’m already Chrome’s user (from day one when it was released)
I’ve seen a few more over the last week. They really are all over west London.