Ironic email marketing acquisition attempt

by Nick on 01/06/2010 · 0 comments

in Email,Marketing

Thankfully my company has a great spam system. Sometimes though you get a few emails that slip through, especially if they have been sent personally.  I got the below email from a London based email marketing company today. I’ve never heard of the company in question or spoken to the person that sent the email.

What made me chuckle was the sentence:

We don’t believe in the notion of “spray and pray” we very much work with our clients to make sure they get the most out of their email campaigns with the focus on driving revenue through the email channel.

Funny then that when they sent out this acquisition email they were most definitely were playing a game of “spray and pray”. Classic.

Full email after the break.

Hello,

Are you getting the service you desire from your Email service provider? Perhaps we can help you drive more revenue through the email channel at a reasonable cost?

  • Are you getting your emails into the inbox?
  • Do you currently get strategic support from your ESP to help increase open/clickthrough rates?
  • Is your current supplier ISO 9001 accredited?
  • Are you getting advice on Email Best practice?
  • Are you getting advice on testing (subject line and A/B split testing)
  • Are you able to personalise your email based on customer preferences?
  • How dynamic is your content?
  • Is your support based in the UK?
  • Is your current system user friendly?
  • Are you getting the real time statistics you desire?
  • Are you getting help with organic acquisition and retention?
  • Are you able to use forms, questionnaires and surveys in current system at no extra cost?
  • Do you get help with reactivating customers?
  • Can you access ReturnPath’s delivery suite within your current broadcast tool?

We provide hundreds of clients throughout the UK and Europe with the ability to deploy their campaigns on a self service or fully managed basis.

We don’t believe in the notion of “spray and pray” we very much work with our clients to make sure they get the most out of their email campaigns with the focus on driving revenue through the email channel.

We take time to understand your business and how we can work with you to strategically improve your current strategy through our proactive account management team.

Why not have a chat with us today?

Just clicked – Report as spam :)


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