Just canceled my trail access to the new Times website. They predictably made it impossible to find information on stopping my account so I just emailed them in the end. I got the below reply.
Dear Mr Flood,
Thank you for your email. As per your request, we can now confirm that we have cancelled your Direct Debit, and no further monies will be debited from your account.
Kind Regards
John
Times+ Customer Services
All very efficient but…… Considering they need to look after paid members you would have thought the customer retention methods would have been better. I was only on the £1/month trial to see if the content was different and engaging enough to consider paying for. Surely it would be a good idea for these kinds of emails to contain some kind of extended trail offer to keep me on the site?
I think I might have continued the trial if the access rate was low enough.

